The sale of Pernod Ricard products by retail customers to end consumers, observed via panel or direct feed, as opposed to shipments from Pernod Ricard to its customers (Sell In).
Inventory of Pernod Ricard products held at the retailer level, downstream of Pernod Ricard shipments.
The scope of retail outlets observed by a panel provider, defining the universe over which distribution is computed.
The presence of a product across retail outlets: the number of points of sale carrying at least one Pernod Ricard product, related to the total number of points of sale in the Pernod Ricard universe.
A commercial mechanism applied at retail to stimulate sales (for example Temporary Price Reduction, Multibuy, Feature Display).
Quantities of Pernod Ricard products sold by retail customers to end consumers, observed at retail.
Monetary value of Pernod Ricard products sold to end consumers, expressed in multiple currencies (Euro, US Dollar, or local currency).
Presence of Pernod Ricard products in retail: the number of points of sale carrying at least one Pernod Ricard product, related to the total number of points of sale in the Pernod Ricard universe.
Inventory of Pernod Ricard products held at retailer level: forward stock volume, days of coverage and stock share.
Modelled non-promoted volume and the incremental effect attributed to promotions, computed from observed Sell Out.
The corporate product hierarchy from Brand down to Stock Keeping Unit, with Category, Sub-Category, Flavor and unit-of-measure standards. Owned by Product & Material; consumed by SODH.
MDM Product -> SODH [concepts TBC by DD-10]
Retail customer hierarchy: Distributor, Tier-1 and Tier-2 Customer, Outlet and Channel. Owned by Customer & Channels; consumed by SODH.
MDM Customer -> SODH [concepts TBC by DD-04]
Currency codes and exchange rates used to convert local Sell Out Value into Euro or US Dollar for group reporting. Owned by Financial Performance; consumed by SODH.
Group Finance -> SODH [concepts TBC by DD-16]
The Gregorian calendar dimension shared across all domains: Date, Day, Week, Month, Quarter and Public Holiday. Owned by Data Governance; consumed by SODH.
Standard Calendar -> SODH [concepts TBC by DD-21]
The controlled taxonomy of promotion mechanisms used to segment Sell Out measures. Owned by Sales Activation; consumed by SODH.
Sales Activation -> SODH [concepts TBC by DD-05]
COUNT(outlets carrying SKU) / COUNT(universe outlets) * 100
SUM(cat. turnover of outlets carrying SKU) / SUM(total cat. turnover) * 100
Sell Out Total Distribution Points (Index)
SUM(Weighted Distribution across SKUs of the brand)
SODH Gold / GL_STOCK_FORWARD_VOLUME_L_NM
Retailer Forward Stock Volume / avg daily Sell Out Volume
SKU retailer stock / category retailer stock * 100
SODH Gold / GL_SHARES_OF_FORWARD_STOCK_VOLUME_9L_NM
Sell Out Incremental Volume vs-Baseline (9L)
Promotion Type Temporary Price Reduction Flag
SODH Gold (flag) / GL_PROMO_MULTIBUY_FLG
SODH Gold (flag) / GL_PROMO_FEATURE_DISPLAY_FLG
SODH Gold (flag) / GL_PROMO_BROCHURE_FLG